Thursday, September 1, 2011

BMW Isetta - Designed By Iso

by Mike -

Below is a BMW promotional video touting the importance of the Isetta in BMW's history.

It was equally important to the Italian company, Iso who designed the car and licensed it to BMW. This arrangement saved both companies at the time.

It seems like they are getting wet and the Isetta door is not helping.

I have written about this important little car before here and here.

While we all know that BMW has thrived since the Isetta days unfortunately Iso went out of business in 1974.

Click on the images for a larger view.

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